Businesses that cater to the tourist industry have a compelling case to maximize their accessibility to people with disabilities.

Inclusive Tourism is not just about accessible destinations, it is about accessibility throughout the whole experience. This begins with marketing, information, booking processes through to transportation and then facilities and attractions. Each of these are also influenced by the accessibility of their customer service.

Businesses that cater to the tourist industry have a compelling case to maximize their accessibility to people with disabilities. Creating accessibility can open the doors to a growing and often untapped pool of consumers. People with disabilities represent 15% of their population (World Disability Report, 2011). Not only is the population of people who have some form of disability growing but they’re also increasingly mobile. Consider also that people often travel as a family or as a group. An attraction that provides access for an individual using a wheelchair or a child in a stroller will also gain the business of the group travelling with them. Ultimately the increased revenue benefits the tourism operators and in turn the community as a whole.